ESUNAIDEA, a collective for creativity.

ESUNAIDEA, a collective for creativity.

ESUNAIDEA_Portada

EN

ESUNAIDEA is a collective and a creativity method. It’s not about having the best idea, the perfect one, the one that will change the world. It’s about creating a judgement free space where creatives can develop their ideas, experiment and grow, a space where they can feel free to try.

The collective arose as a result of a series of conversations with creatives from different fields and the thought that in some professional enviroments work processes and methods have a lack of experimentation. The need for commercial work was keeping creatives from experimenting, learning and growing, having to respond new challenges with limited time for exploration and aquiring new knowledge, producing some kind of stagnation. 

ESUNAIDEA is a collective and a creativity method. It’s not about having the best idea, the perfect one, the one that will change the world. It’s about creating a judgement free space where creatives can develop their ideas, experiment and grow, a space where they can feel free to try.

The collective arose as a result of a series of conversations with creatives from different fields and the thought that in some professional enviroments work processes and methods have a lack of experimentation. The need for commercial work was keeping creatives from experimenting, learning and growing, having to respond new challenges with limited time for exploration and aquiring new knowledge, producing some kind of stagnation. 

ES

ESUNAIDEA es un colectivo y una metodología creativa. No se trata de tener la mejor de las ideas, una idea perfecta, aquella que cambiará el mundo. ESUNAIDEA se centra en crear una mentalidad y un espacio libre de prejuicios donde los creativos pueden desarrollar sus ideas, experimentar y crecer, un espacio ideal para intentarlo.

El colectivo surge como resultado de un seguido de conversaciones con creativos de diferentes campos y la sensación de falta de experimentación sobre procesos y metodologías en ciertos ambientes profesionales. La necesidad de responder a trabajos comerciales no permite a muchos creativos experimentar, aprender y crecer, deben responder a nuevos retos con un tiempo limitado para la exploración, lo que les lleva al estancamiento.

GRAPHIC IDENTITY

GRAPHIC IDENTITY

GRAPHIC IDENTITY

GRAPHIC IDENTITY

GRAPHIC IDENTITY

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APPLICATIONS

APPLICATIONS

APPLICATIONS

APPLICATIONS

APPLICATIONS

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A series of posters were created each year as a support to communicate the ideas and the philosophy behind ESUNAIDEA in different ways. From a simple and direct approach in 2018 to a more subtle and suggestive one in 2019, the 2020 series explores humor and particular ideas with certain degree of absurdity as a call to action to all creatives to produce and experiment.

A series of posters were created each year as a support to communicate the ideas and the philosophy behind ESUNAIDEA in different ways. From a simple and direct approach in 2018 to a more subtle and suggestive one in 2019, the 2020 series explores humor and particular ideas with certain degree of absurdity as a call to action to all creatives to produce and experiment.

As a self-initiated project that continues to grow each year, ESUNAIDEA is not only an interesting support to explore graphically but also a source of knowledge, inspiration and a way to connect with other creatives from many different fields that share similar interests.

As a self-initiated project that continues to grow each year, ESUNAIDEA is not only an interesting support to explore graphically but also a source of knowledge, inspiration and a way to connect with other creatives from many different fields that share similar interests.

Client: ESUNAIDEA

Client: ESUNAIDEA

©Marc GS 2021

©Marc GS 2021

©Marc GS 2021