Identity for Elijah, Tattoo & Barbershop.

Identity for Elijah, Tattoo & Barbershop.

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EN

Stephen James, an international model and a passionate about tattoos and fashion, decided to open a tattoo and hair salon in Barcelona, the largest in the country. He came to us with the need to create a brand and we worked side by side to create it.

At LKC we understood that the purpose was not to create a personal brand but one based on his personality, that would remain loyal to Stephen in all its iterations, in all the fields where he operated and anticipating a future where the brand could expand into new fields. With all this in mind we focused on creating a clean and strong mark, with the mission to stand the test of time.

Stephen James, an international model and a passionate about tattoos and fashion, decided to open a tattoo and hair salon in Barcelona, the largest in the country. He came to us with the need to create a brand and we worked side by side to create it.

At LKC we understood that the purpose was not to create a personal brand but one based on his personality, that would remain loyal to Stephen in all its iterations, in all the fields where he operated and anticipating a future where the brand could expand into new fields. With all this in mind we focused on creating a clean and strong mark, with the mission to stand the test of time.

ES

Stephen James, modelo internacional y apasionado por los tatuajes y la moda, decidió abrir un centro de tatuaje y peluquería en Barcelona, el más grande de todo el país. Acudió a nosotros con la necesidad de crear una marca y trabajamos codo a codo para crearla.

En LKC entendimos que el propósito no era la creación de una marca personal si no una basada en su personalidad, que se mantuviera leal a Stephen en todas sus iteraciones, en todos los campos donde operara y anticipándose a un futuro donde la marca podría expandirse a nuevos campos. Con todo esto en mente nos centramos en la creación de una marca limpia y con fuerza, con la vocación de sobrevivir al paso del tiempo.

GRAPHIC IDENTITY

GRAPHIC IDENTITY

GRAPHIC IDENTITY

GRAPHIC IDENTITY

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BUSINESS CARDS

APPLICATIONS

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We created three monograms as additional resources for specific applications to be used when the full wordmark was not suitable.

We created three monograms as additional resources for specific applications to be used when the full wordmark was not suitable.

We created three monograms as additional resources for specific applications to be used when the full wordmark was not suitable.

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Thanks to a deep understanding of the brand's origins, intentions and needs, we developed a precise and straightforward identity design that served as a starting point for the company's aspirations, goals and future.

Thanks to a deep understanding of the brand's origins, intentions and needs, we developed a precise and straightforward identity design that served as a starting point for the company's aspirations, goals and future.

Client: Elijah | Agency: LKC

Client: Elijah

Agency: LKC

©MARC GS 2021

©MARC GS 2021

©MARC GS 2021

©MARC GS 2021