Identity design for Brunells Barcelona 1852.
Identity design for Brunells Barcelona 1852.
EN
EN
The patisserie Brunells, with an origin that dates back to 1852, situated on an historic space of Barcelona, closed its doors in 2018. Two years later, three new partners decided to give it a new life, claiming the importance of the emblematic businesses and spaces of the city.
The patisserie Canal, Cafés el Magnífico and the branding agency LKC Barcelona join forces in an ambitious project of recovery and renovation of a traditional patisserie and cafe. A new brand is generated from the respectful revision of its past history.
The patisserie Brunells, with an origin that dates back to 1852, situated on an historic space of Barcelona, closed its doors in 2018. Two years later, three new partners decided to give it a new life, claiming the importance of the emblematic businesses and spaces of the city.
The patisserie Canal, Cafés el Magnífico and the branding agency LKC Barcelona join forces in an ambitious project of recovery and renovation of a traditional patisserie and cafe. A new brand is generated from the respectful revision of its past history.
ES
ES
La pastelería Brunells, con un origen que se remonta a 1852, situada en un espacio historico de Barcelona, cerró sus puertas el 2018. Dos años después tres nuevos socios se deciden a darle vida de nuevo, reivindicando la importancia de los negocios y espacios emblemáticos de la ciudad de Barcelona.
La pastelería Canal, Cafés el Magnífico y la agencia de branding LKC Barcelona se unen en un proyecto ambicioso de recuperación y renovación de una pastelería y cafetería tradicional, bajo una mirada respetuosa hacia el pasado se genera una marca nueva y presente.
La pastelería Brunells, con un origen que se remonta a 1852, situada en un espacio historico de Barcelona, cerró sus puertas el 2018. Dos años después tres nuevos socios se deciden a darle vida de nuevo, reivindicando la importancia de los negocios y espacios emblemáticos de la ciudad de Barcelona.
La pastelería Canal, Cafés el Magnífico y la agencia de branding LKC Barcelona se unen en un proyecto ambicioso de recuperación y renovación de una pastelería y cafetería tradicional, bajo una mirada respetuosa hacia el pasado se genera una marca nueva y presente.
GRAPHIC IDENTITY
GRAPHIC IDENTITY
Based on the chiselled letters on the marble floor at the entrance of the patisserie, we refined a wordmark that keeps the historic essence in the letterforms with minor changes to improve the spacing and the relation between them. A symbol was created to be used as a stamp by utilizing the characteristic forms of the letter "S" as a decorative motif.
Based on the chiselled letters on the marble floor at the entrance of the patisserie, we refined a wordmark that keeps the historic essence in the letterforms with minor changes to improve the spacing and the relation between them. A symbol was created to be used as a stamp by utilizing the characteristic forms of the letter "S" as a decorative motif.
APPLICATIONS
APPLICATIONS
We focused on the importance of color and contrast, and the interaction between packaging, brand and space. The identity of the patisserie as a whole is generated by the relationships between all the elements inside it, by working closely with Ekis, the studio behind the interior design, we aimed for a rich, cohered and interesting space.
We focused on the importance of color and contrast, and the interaction between packaging, brand and space. The identity of the patisserie as a whole is generated by the relationships between all the elements inside it, by working closely with Ekis, the studio behind the interior design, we aimed for a rich, cohered and interesting space.
Graphic identity in context
Graphic identity in context
Graphic identity in context
Communication posters
Communication posters
Communication posters
Bespoke Typeface for Brunells
Bespoke Typeface for Brunells
Bespoke Typeface for Brunells
With its opening during the Covid-19 crisis in Barcelona, challenging the increasingly pronounced closure of emblematic and genuine businesses in the city, recovering products that already seemed like a thing from the past, Brunells is a brand that has taken risks since its first day. An attitude that could be described as "Agafar el croissant per les banyes" (to catch the croissant by the horns).
With its opening during the Covid-19 crisis in Barcelona, challenging the increasingly pronounced closure of emblematic and genuine businesses in the city, recovering products that already seemed like a thing from the past, Brunells is a brand that has taken risks since its first day. An attitude that could be described as "Agafar el croissant per les banyes" (to catch the croissant by the horns).
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©Marc GS 2023
©Marc GS 2021
©Marc GS 2021