A new identity for Birrabox.

A new identity for Birrabox.

Birrabox_Portada

EN

BirraBox is a subscription service that sends a box of six beers directly to your home every month. A mix of imported and local craft beers for all those who have a special curiosity to discover new brands and flavors.

ES

BirraBox es un servicio de suscripción que envía una caja de seis cervezas directamente a tu casa cada mes. Una mezcla entre cervezas importadas y artesanales para todos aquellos que tienen una curiosidad especial por descubrir nuevas marcas y sabores.

GRAPHIC IDENTITY

The main goal of the redesign was to create a bold, simple and easy-to-read icon that would represent the brand without using its name, so that it could be applied as a stamp on multiple surfaces. The strategy was to be direct, working with the two elements of the name: "Birra", which means beer, and Box. 

The main goal of the redesign was to create a bold, simple and easy-to-read icon that would represent the brand without using its name, so that it could be applied as a stamp on multiple surfaces. The strategy was to be direct, working with the two elements of the name: "Birra", which means beer, and Box. 

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Birrabox_Logo_02

Construction of the logo

Birrabox_Icon

APPLICATIONS

GRAPHIC IDENTITY

Beer tasting notes

Birrabox_Aplicaciones_01

Web design

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BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for its founder into a firm commitment to professionalize the service on all fronts, starting with its image, to change the way the brand is perceived by its current and future customers, gaining the trust of new subscribers.

BirraBox was a project with a clear focus: to transform a business idea that started as an adventure for its founder into a firm commitment to professionalize the service on all fronts, starting with its image, to change the way the brand is perceived by its current and future customers, gaining the trust of new subscribers.

Client: Birrabox | Agency: LKC

Client: Birrabox 

Agency: LKC

©MARC GS 2021

©MARC GS 2021

©MARC GS 2021

©MARC GS 2021